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Client: 4th Avenue
Industry: Cafe & restaurant
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Social Media
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Marketing
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Content Making
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SEO
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GMB
ABOUT 45th Avenue
45th Avenue is what happens when the house of Karachi Bakery goes premium. A destination where the world arrives fresh, daily. The owners travel, taste, and bring back what's trending, turning it into a menu of 300+ items spanning global cuisine, fresh bakes, desserts, gifting, & celebrations. Everything, under one roof.
OBSERVATION
300 items nobody knows about." The menu was vast, but customers ordered the same ten things. Our brief: drive discovery across the full range, make people aware of how much 45th Avenue actually offers, and give every category its moment.
Turn 300 items into 300 reasons to visit.
THE APPROACH
Sold the occasion, not the dish.
People don't open a menu looking for food; they arrive carrying an occasion. We flipped our content to match, leading with the moment, not the item. Date night found its corner, celebrations found their centrepiece, and the everyday loaf found its ritual. The same 300 items, suddenly relevant to whoever was scrolling.
01
From menu to moments
Not "here's a cake", the five course meal, the dessert home, the loaf on the way out.
02
Treat every dish like a launch
A monthly spotlight that turned ordinary menu items into events, teased, revealed, and celebrated like new arrivals.
03
Never let the feed sit still
Fresh bakes daily, global trends monthly. If the kitchen never repeats itself, neither should the content.
OUTCOMES
923.4K
Reach
21.2K
Engagement
5.9K
Link clicks
717+
Followers
The Date Night Blueprint
Valentine's at 45th Avenue was built as a complete evening, not a product push. Roman sculptures from the store's own space became the campaign's face; the feed became a guide- desserts with personalities ("The Romantic"), a candlelight dinner to start, cakes to celebrate, and a piñata cake kept secret till the end. That one unrevealed hook drove queries and reach, while Social Media, GMB and Swiggy-linked ads turned the buzz into orders.
CAMPAIGN
CAMPAIGN
KEY INSIGHTS
Every campaign sold an idea- a moment, a story, a reason to come and let curiosity do what price cuts couldn't. Premium stays premium when ideas do the selling.
Ideas did the selling. Price never had to.