Brand - Karachi Bakery
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Objective - Content Marketing
Connect with its customers to create emotional value through videos.
Approach
Stories brought the human connect explored in the forms of several brand films. Content marketing for the win. We spoke to the audience who wants to listen and in the way they wanted to hear us. We wrote stories shot to open up a conversation and to open up our audiences hearts to our brand.
Result
YouTube Views
Instagram Views
113K
446K
Christmas Campaign
World Health Day
Brand Video
Product Making
Objective - Engagement
Increase footfall at offline stores while increasing brand retention amongst consumers
Approach
On-ground activations are most interesting way to pull attention. Pair that with discounts and you have yourself a sure shot way of bringing people in the store. We placed a reindeer at Karachi Bakery Gachibowli Store and invited people through socials to host a giveaway. Because who doesn’t love discounts. Our audience had to find Rudolph, click a picture with it and upload on socials with our tag.
Result
​1000+ tags/mentions on consumer’s socials increasing our Word-of-mouth share.
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​INFLUENCER CAMPAIGN
Objective
Karachi Bakery wanted more people to buy their gift hampers on major festivals in India.
Approach
​Show, don’t tell. We leveraged Influencers/Bloggers to create an urge in the minds of our consumers to visit a KB store and gift their hampers/gift-boxes to their loved ones. When our audiences sees, even they want to do it especially when a blogger is out doing that. Our insight being ‘Influencer reels’ perform the best as compared to other formats on socials.
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