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Client: KUMAR SHIRTS
Industry: Men's Fashion & Apparel
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Brand Strategy
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Content & Visual Storytelling
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Social Media Marketing
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Performance Media Buying
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E-Commerce Growth
ABOUT KUMAR SHIRTS
Kumar Shirts is a 40 year old Hyderabad menswear brand. Quality shirts at honest prices for value-conscious Indian men.
Strong offline presence, loyal customer base, wide product portfolio. As consumer behaviour shifted towards digital-first fashion discovery, the brand needed a stronger presence, a clearer voice and a more emotional connection with modern shoppers
OBSERVATION
Credibility existed. Product quality was strong. But social media lacked a unified voice, communication was product-heavy, seasonal opportunities were underutilised and no single platform connected content, campaigns and commerce.
The challenge
wasn't awareness.
It was relevance.
THE APPROACH
Repositioning "Everyday
Hero ki pasand"
We shifted focus from the product to the person
wearing it. Every moment an everyday Indian man wanted to look good without overspending became a Kumar Shirts moment.
01
Seasonal & Lifestyle
The brand tied to Indian
moments, festivals and
daily routines.
14 Months. One Consistent Platform.
27.2M
reach
603k
engagement
02
Product Showcase
Clear, price-led communication of the range. Every shirt, every price.
03
Community Content
Real customers, local stories, & everyday moments that built our authenticity, trust.
37.5k
followers
244.8k
link clicks
CAMPAIGN
A Campaign
Built For 45°C
Designed for India's peak summer season, this campaign positioned Kumar as a brand that understands the realities of everyday life in extreme heat. Through high-frequency social content, seasonal storytelling, and performance-driven distribution, the campaign stayed relevant throughout the season while driving measurable business results.
RESULT
1.4k
orders
4.68x
roas
35k+
engagements
880k+
reach
CAMPAIGN
Real Customers. Real Influence.
By bringing real customers into the content ecosystem, We created a more relatable and trustworthy digital presence. From customer testimonials and shopping experiences to store visits and local stories, the campaign showcased the people behind the brand, strengthening audience connection and driving meaningful engagement.
RESULT
100k+
views
50k+
reach
1.5k
engagements
230
profile actions
CAMPAIGN
Dressed For Every Celebration
Wedding season means multiple functions, endless invitations, and looking your best every time. This campaign positioned Kumar as the dependable choice for guests navigating every celebration, from Haldi mornings to wedding receptions. Through occasion-led content, festive storytelling, influencer collaborations, and performance-driven distribution, the brand remained relevant throughout the season while driving strong engagement and customer action.
RESULTS
3.88M
Total reach
7.4k+
NEW FOLLOWERS
351k+
engagements
43K+
PROFILE VISITS
OUTCOMES
1.4k
orders
4.68x
roas
880k+
reach
E-COMMERCE MARKETING
35k+
engagements
Brief
Launched October 2025. One objective - build a scalable, efficient ecommerce operation alongside the social presence.
Strategy
Pincode-level targeting over broad national reach. Spend concentrated on geographies with proven demand. Pricing-led creatives throughout. Social learnings fed directly into ad strategy.
Execution
Catalog ads and bestseller creatives on Meta. Continuous optimisation on audience & spend. As data matured, underperforming audiences were cut and budget moved where it converted.
KEY INSIGHTS
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Legacy brands don’t need reinvention; they need relevance.
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Consistency in content compounds brand growth.
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Consistency in content compounds brand growth.
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Content works best when built with commerce in mind from the start.
By understanding the everyday Indian man, we gave Kumar Shirts the digital presence it always deserved.