Client: NORITAKE
Industry: Luxury Tableware
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Social Media
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Marketing
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Content Making
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SEO
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GMB
ABOUT Noritake
Founded in Nagoya, Japan, in 1904, Noritake is one of the world's most revered makers of fine bone china and porcelain. For over 120 years, it has set the standard for craft, whiteness, and durability the world looks to.
A Noritake set isn't simply bought. It's inherited, passed between generations as an heirloom, carrying memory as much as craft. That permanence shapes everything about the brand.
OBSERVATION
Noritake's strength was also its challenge. A brand built on Japanese restraint was entering a market that rewards visibility. In Japan, quality is trusted to speak for itself; in India, a brand first has to be seen to be believed.
Made to be seen. Built to stay quiet.
We replaced product posts with craft and story, made restraint feel intentional rather than empty, and reframed every Indian occasion through a Japanese lens. The goal was never reach for its own sake, it was desire, built quietly and earned over time.
THE APPROACH
Presence over volume.
CAMPAIGN
OUTCOMES
2M+
Reach
943
Engagement
2K+
Link clicks
500+
Followers
The Heirloom of Diwali
For Diwali, we let the brand step into the celebration, carefully! Human presence entered the page, built around the festival's quietest luxury: a gift that lasts. Rather than just showing plates, we showed the celebration itself and how subtly Noritake shapes the whole evening: the styling, the pairings, the details people gather around.
Porcelain, framed as the season's most thoughtful gift, for someone you love or your own table. Corporate gifting · self-gifting · everyday use, extended through GMB.
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Banner
E-Mailers
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KEY INSIGHTS
Anyone can make a brand louder.
We made a quiet one unforgettable.