The Northern Pintail
(the bird we're named after)
Our Approach
The bird’s-eye view of your brand
Migratory, loyal and flying high - our motif embodies our ability to look at your whole brand, not just the brief
FOOD & FMCG · HOSPITALITY · LUXURY & LIFESTYLE · INDUSTRIAL & B2B · PHARMA & HEALTHCARE · RETAIL · SPIRITS · NEW & EMERGING
Meet the
team
Meet the
team
LEADERSHIP
Founder-led, and it stays that way.
The people in your first meeting are the people on your project. No pitch team that disappears after the win, no account layer between you and the work.
A NIFT Hyderabad graduate, Dishaa leads Blue Pintale's creative vision. She brings a decade of work in design, branding and storytelling, and makes sure every brand the studio builds has a story before it has a logo.
Dishaa Khurma
Also from NIFT Hyderabad, Yash combines design thinking with curiosity about how people actually see, buy and remember. His work starts with the audience and works back to the design, which is why the studio's output lands in the real world and not just in the portfolio.
Yash Singh Tomar
Chinmaya spent a decade in digital marketing and strategic leadership, including time at Deloitte. He runs the growth side of the studio, turning good creative into measurable results through performance, SEO and e-commerce.
Chinmaya Das
HOW WE WORK
Four phases. Every project, every category.
Every brief arrives with an answer already attached to it. Our first job is to set that aside and look at the thing itself - the product, the shelf, the people who buy it and the ones who walk past. We go to the factory. We read the reviews nobody at head office reads. Most of what matters was never in the brief.
This is where the hard calls get made: what the brand is for, who it’s for, and what it must never stop being. Direction is mostly subtraction. Deciding what to leave out is harder than deciding what to add, and it’s the step most work quietly skips.
Then we make it properly. Design, words, photography, film - built together rather than passed between specialists, because a brand assembled by four vendors always looks like a brand assembled by four vendors. This is the part you can’t shortcut and can’t fake.
A launch is a beginning. What decides whether a brand takes hold is everything after it - the second campaign, the range extension, the everyday content that keeps it present. Most of our clients are still with us years later. That’s the part of this work we’re proudest of.
PROOF
11+
Years building brands that people love
150 +
Brands designed for and launches
2k +
Designs shipped to production
4+ yrs
Average client relationship
Every brief arrives with an answer already attached to it. Our first job is to set that aside and look at the thing itself - the product, the shelf, the people who buy it and the ones who walk past. We go to the factory. We read the reviews nobody at head office reads. Most of what matters was never in the brief.
01. Discovery
This is where the hard calls get made: what the brand is for, who it’s for, and what it must never stop being. Direction is mostly subtraction. Deciding what to leave out is harder than deciding what to add, and it’s the step most work quietly skips.
02. Direction
Then we make it properly. Design, words, photography, film - built together rather than passed between specialists, because a brand assembled by four vendors always looks like a brand assembled by four vendors. This is the part you can’t shortcut and can’t fake.
03. Craft
A launch is a beginning. What decides whether a brand takes hold is everything after it - the second campaign, the range extension, the everyday content that keeps it present. Most of our clients are still with us years later. That’s the part of this work we’re proudest of.