The Brief
Gorilaa is an up-and-coming energy bar brand created for India’s fast-growing fitness-conscious and health-aware audience. The brief was to create packaging that instantly communicates strength, flavour clarity, and nutritional value while remaining visually fresh, modern, and approachable for a young urban demographic. Our objective: build a bold, energetic, and memorable identity that stands out in a crowded protein bar market and creates strong shelf presence.
Gorilaa Branding and Visual Identity
The Concept
We built Gorilaa to hit as hard as the protein inside. From the visual language to the packaging architecture, every detail was designed to perform , clearly communicating flavour, nutritional value, and the brand’s high-performance energy. Bold, fresh, and youth-driven, the identity gives Gorilaa a confident presence that feels distinctly Indian yet globally competitive. The result is a brand built to energise, motivate, and stand out. This one doesn’t just sit on shelves. It dominates them.
Creative Direction : Bluepintale 2025-2026
