ABOUT Noritake
Founded in Nagoya, Japan, in 1904, Noritake is one of the world's most revered makers of fine bone china and porcelain. For over 120 years, it has set the standard for craft, whiteness, and durability the world looks to.
Social Media | Content Marketing | Brand Story
SEO | MGB
Noritake | Luxury Dinnerware
OBSERVATION
Noritake's strength is also its challenge. A brand built on Japanese restraint was entering a market that rewards visibility. In Japan, quality is trusted to speak for itself; in India, a brand first has to be seen to be believed.
APPROACH
We replaced product posts with craft and story, made restraint feel intentional rather than empty, and reframed every Indian occasion through a Japanese lens. The goal was never reach for its own sake, it was desire, built quietly and earned over time.
THE APPROACH
We replaced product posts with craft and story, made restraint feel intentional rather than empty, and reframed every Indian occasion through a Japanese lens. The goal was never reach for its own sake, it was desire, built quietly and earned over time.
The Heirloom
of Diwali
01 Diwali
02 Gifting
03 Gifting Collection
For Diwali, we let the brand step into the celebration, carefully human presence entered the page, built around the festival's quietest luxury: a gift that lasts. Rather than just showing product, we showed the celebration itself and how subtly Noritake shapes the whole evening: the styling, the pairings, the details people gather around.
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BANNERS
MAILERS
Porcelain, framed as the season's most thoughtful gift, for someone you love or your own table. Corporate gifting · self-gifting · everyday use, extended through GMB.
2M+
Reach
940K
Engagement
3K+
Link clicks
515
Followers
The Heirloom of Diwali
For Diwali, we let the brand step into the celebration, carefully! Human presence entered the page, built around the festival's quietest luxury: a gift that lasts. Rather than just showing plates, we showed the celebration itself and how subtly Noritake shapes the whole evening: the styling, the pairings, the details people gather around.
Porcelain, framed as the season's most thoughtful gift, for someone you love or your own table. Corporate gifting · self-gifting · everyday use, ex-tended through GMB.
Brand Storytelling
Marketing
2M+
Reach
940K
Engagement
3K+
Link clicks
515
Followers
OUTCOME
Mailers + Festive banners
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OUTCOMES
2M+
Reach
943 K
Engagement
2K+
Link clicks
500+
Followers
The Heirloom of Diwali
For Diwali, we let the brand step into the celebration, carefully! Human presence entered the page, built around the festival's quietest luxury: a gift that lasts. Rather than just showing plates, we showed the celebration itself and how subtly Noritake shapes the whole evening: the styling, the pairings, the details people gather around.
Porcelain, framed as the season's most thoughtful gift, for someone you love or your own table. Corporate gifting · self-gifting · everyday use, extended through GMB.
Banner
E-Mailers
KEY INSIGHTS
Anyone can make a brand louder. We made a quiet one unforgettable.