The Brief
Plantley is a US-based health supplement brand built on plant-based ingredients, moringa powder and a growing range of clean, naturally derived products. The supplement aisle is crowded with two extremes: clinical labels that read like pharmacy stock, and over-styled "wellness" brands that feel more like lifestyle than substance. Our mandate: an identity that signals genuine plant-based credibility and trust, while feeling warm, modern, and effortlessly approachable.
Plantley Branding and Visual Identity
The Concept
We built Plantley to feel like what it is - nature, made effortless. The identity grows from a single idea: the leaf as the source of everything the brand offers. A friendly, rounded wordmark keeps the tone open and un-intimidating, while a confident green palette roots the brand firmly in the natural and the wholesome. The leaf mark, tucked into the lettering itself, signals plant-origin at a glance - no jargon, no clinical coldness. The result is a brand that earns trust through honesty and warmth, sitting as comfortably on a kitchen counter as in a wellness routine.
Creative Direction : Bluepintale 2024
