Stae Hotels | Travel & Hospitality
ABOUT Collaboration
Stae Hotels came on as official jersey sponsor of Delhi Toofans, pairing two emerging brands built on energy, ambition and community. The partnership went beyond logo placement: it connected Stae with highly engaged fans and strengthened its presence where travel, lifestyle and sport meet.
Social Media | Marketing | Content Making
SEO | GMB
Transform a sponsorship into an experience.
OBSERVATION
Leveraging the Delhi Toofans partnership to connect Stae Hotels with audiences on and off the court, building visibility, engagement, and cultural relevance throughout the season.
Approach
Treating the sponsorship as a content property rather than a logo placement. We built around the season’s own rhythm - a pre-season launch, jersey visibility across every match, in-stadium branding and a continuous Instagram stream.
Here's What We Built
1. Pre-Season Launch
A season kick-off event that introduced the partnership to fans, media, and stakeholders.
4. Social Media Content
Outcomes
880K+
Reach
35k+
Engagement
5.9K
Link clicks
200+
Followers
2. Jersey Sponsorship
Stae Hotels featured on the Delhi Toofans jersey throughout the season, ensuring visibility across every match.
3. In Stadium Branding
Match-day branding extended the partnership beyond the jersey, driving stronger audience recall.
