BLue Pintale 2026

Terms &
Conditions

1. Acceptance of these terms

These Terms & Conditions (“Terms”) form a binding agreement between you (“client”, “you”) and Blue Pintale (“Blue Pintale”, “the studio”, “we”, “us”). By using bluepintale.com, sending us an enquiry, or engaging us on a project, you confirm that you are over 18, that you are authorised to enter into contracts on behalf of the business you represent, and that you accept these Terms.

Where a signed scope of work, master services agreement or NDA exists between us, that document takes precedence over these Terms to the extent the two differ. These Terms fill the gaps; they do not override what you have signed.

We may update these Terms. The date above shows the current version, and continued use of the site or our services after an update means you accept it.

2. About us

Blue Pintale is a brand and packaging studio based in Hyderabad, working with brands across India since 2015. We operate as Bluepintale, registered at 5th Floor, The address Home, Vikram Hospital Ln, RBI Colony, D Block, Kavuri Hills, Madhapur, Hyderabad, Telangana 500081

3. What we do

Our capabilities are:

Brand strategy and identity: positioning, naming, marks, systems, guidelines.
Packaging design: structure and dielines, primary packaging, labels, range architecture, print-ready artwork.
Photography and film: product, campaign and brand shoots, produced in-house.
Content and campaigns: seasonal campaigns and always-on brand content.
Digital and collateral: websites, decks, catalogues and brand applications.

Each engagement is governed by its own written scope of work, which defines the deliverables, rounds, timelines, exclusions and fees for that project. Nothing on this website is an offer or a quotation.

4. Using this website

4.1 What you may do

Browse our work, read about the studio, send an enquiry, and share the site.

4.2 What you may not do

Copy, republish or repurpose any content from the site, including images, case studies, copy or design work, without our written permission.
Scrape the site, or use its content to train a machine-learning model.
Attempt to gain unauthorised access to our systems, or submit malicious code or spam through our forms.
Represent yourself as Blue Pintale, a member of our team, or a client of ours.

4.3 Ownership of site content

Everything on bluepintale.com, including design work, photography, film, case studies and written copy, is owned by Blue Pintale or by the clients who commissioned it, and is protected under the Copyright Act, 1957 and applicable trade mark law. Client marks shown in our portfolio remain the property of those clients and appear here for reference only.

5. How projects run

5.1 Starting

Every project starts with a written brief and a scope of work from us. Conversations, pitch presentations and WhatsApp threads are not commitments. Work begins when the scope is approved in writing and the advance is received. Our standard advance is 50% of the project fee

5.2 Rounds and approvals

Each scope states how many rounds of revision are included at each stage. A round means one consolidated set of feedback from your side, not a sequence of individual comments over several days. Approvals must be confirmed in writing before we move to the next stage, and once a stage is approved, reopening it is a new round and is chargeable at our prevailing rate. Changes to the brief itself, such as a new SKU, a different format, or a shift in positioning after strategy is signed off, are a change of scope rather than a revision, and will be re-estimated before we proceed.

5.3 Timelines

Timelines in a scope assume feedback within the agreed windows and no gaps in the material we need from you. Delays on your side move the delivery date by at least the length of the delay, and may move it further if we have committed studio time elsewhere in the meantime.

5.4 Paused projects

If a project goes quiet for more than [60 / 90] days, we may invoice for work completed to that point and close the file. Restarting later is possible, and will be re-scoped and re-quoted at rates current at the time.

6. What we need from you

One named decision-maker who can give approvals, and whose word is final. Consolidated feedback from one source, not conflicting notes from several.
Accurate product, statutory and technical information: net weight, ingredients, nutritional data, licence numbers, barcodes, manufacturer details, claims and disclaimers.
Confirmation that any logos, photography, illustration, copy or fonts you supply are owned or properly licensed by you. You indemnify us against any third-party claim arising from material you supply.
Access to the printer, converter or vendor who will produce the job, early enough for us to build artwork to their specifications.

We work openly with other agencies and vendors where a client uses several. If a competing studio is working on the same brief in parallel, we ask that you tell us at the outset.

7. Fees and payment

Fees are as stated in the approved scope of work and are exclusive of GST and other statutory levies.
The advance is non-refundable, and is set against the final invoice.
Subsequent payments follow the schedule in the scope. Stage invoices are raised on stage completion, not on print or launch.
Invoices are payable within [15 / 30] days. Overdue accounts may result in work being paused, and interest may be charged at [RATE, e.g. 1.5% per month] on outstanding sums.
Third-party costs, including photography crew and equipment hire, models and talent, stock imagery, font licences, prototyping, sampling, courier, travel, media spend and print, are estimated separately and billed at cost plus the handling fee stated in the scope. They are payable in advance of commitment.
Final print-ready artwork, open source files and photography originals are released on receipt of full payment.
Payments go only to the account named on our invoice. We will never notify a change of bank details by email alone, so call us to confirm before transferring.

8. Ownership of the work

On full payment, ownership of the final approved deliverables for that project transfers to you, worldwide and in perpetuity, for the uses set out in the scope.
Until full payment, all work remains our property, and any use of it, including a printed run from an unpaid artwork file, is unlicensed.
Routes not selected stay with us. Concepts, name candidates, design directions and explorations that were presented and not chosen remain our intellectual property, and may not be used, adapted or revived later without a separate agreement and fee.
Fonts, stock and third-party assets are licensed, not owned. Typefaces, stock photography, illustration and icons used in your work are licensed to the studio or to you under the terms of the relevant foundry or library. Where a design depends on a commercial typeface, you will need your own licence for onward use. We will tell you which licence, and what it costs, before we build the design on it.
Working files such as layered artwork, 3D files and raw project files are released where the scope says so. Otherwise you receive final production files and exports.
Portfolio. We may show completed work in our portfolio, on social channels, and in award and press submissions, once it is publicly released. If you need a project kept confidential, tell us in writing at the start of the engagement and we will honour it. You can also ask us to take a published project down at any time.

9. Names, marks and trademark clearance

We create names, marks and identities. We are not a law firm, we do not carry out trade mark searches, clearance or registration, and nothing we deliver is a warranty that a name or mark is available to use or register in any class or territory. Before you commit a name or mark to production, have it cleared by a trade mark attorney.
We are glad to work alongside your attorney during naming, and to develop alternates if a route is knocked out at clearance. Where clearance work sits outside the agreed rounds, it is chargeable.

10. Packaging artwork, print and production

Final sign-off is yours. You must check and approve print-ready artwork in writing before it goes to press. Once artwork is signed off and released, responsibility for what is printed passes to you.
Statutory and regulatory content is your responsibility. We set it as supplied. Verifying that ingredients, allergens, nutritional panels, net quantity, FSSAI and other licence numbers, country of origin, statutory warnings, claims and barcodes are accurate and compliant is yours, with your regulatory or legal advisor, not with us.
Colour will vary. Screens, digital proofs and press output do not match exactly, and results vary across substrates, printers and runs. Where colour is critical, specify Pantone references and approve a physical proof or press pass. We cannot be held to a colour match approved only on screen.
Print specifications come from the printer. Dielines, bleeds, trapping, ink limits and substrate behaviour are the producing vendor’s to confirm. We build to the specification supplied. If it is wrong, or changes after artwork is released, corrections are chargeable.
We are not liable for print runs. Where we do not print, we are not responsible for the printer’s output, wastage or reprint costs. Where we coordinate printing on your behalf, we do so as an agent, and our liability is limited to our fee rather than the value of the run.

11. Photography and film

Usage rights, covering territory, media and duration, are set in each shoot scope. Use beyond that is a new licence and a new fee.
Selected, retouched images are the deliverable. Raw and unselected frames are not released, and are archived by us.
Anyone identifiable in a commercial image or film signs a model release. Talent, model and celebrity fees, and any renewal of their usage terms, are your cost.
Shoot dates once confirmed are held against studio time. Cancellation or postponement inside the notice period stated in the scope is chargeable, as are non-refundable crew, location and equipment commitments.
Where you supply products, samples or props, they must reach us in shoot-ready condition by the agreed date. We handle them carefully but are not liable for wear during production.

12. Confidentiality

Both sides keep the other’s confidential information confidential, including unreleased products, launch dates, formulations, pricing, research, strategy and commercial terms. We share your material with vendors only where the project requires it, and only under equivalent confidentiality terms. Where you have a separate NDA with us, it governs.
This obligation continues after the project ends.

13. Warranties and liability

We warrant that the work we deliver is original to us, other than licensed third-party assets identified to you, and that it is produced with reasonable skill and care.
We do not warrant commercial outcomes. Design does not guarantee sales, listings, shelf placement, media coverage, awards or search rankings, and work shown in our portfolio is not a prediction of results for you.
To the fullest extent permitted by law, we are not liable for indirect, incidental or consequential loss, including lost profit, lost sales, recall costs, reprint costs or wasted production spend. Our total liability on any claim is capped at the fees actually paid to us for the project giving rise to it.
Nothing here limits liability that cannot be limited under Indian law.

14. Force majeure

Neither party is liable for delay or non-performance caused by events outside its reasonable control, including natural disaster, government order, strike, civil unrest, power or network failure, or epidemic. We will tell you promptly and reschedule affected work at the earliest opportunity.

15. Ending an engagement

Either party may end a project on [30] days’ written notice. On termination, all work completed and all third-party costs committed up to that date are invoiced and payable. The advance is not refundable.
Retainers require [30 / 60] days’ written notice, and the retainer fee remains payable through the notice period.
Work delivered but not paid for does not transfer to you on termination.
We may end an engagement immediately where there is non-payment, unlawful or fraudulent conduct, or abusive treatment of our team.

16. Governing law and disputes

These Terms are governed by the laws of India. The courts of Hyderabad, Telangana have exclusive jurisdiction, subject to the following:
Discussion: the parties attempt to resolve the matter in good faith within 15 days of written notice.
Mediation: failing that, before a mutually agreed mediator.
Arbitration: failing that, under the Arbitration and Conciliation Act, 1996, seated at Hyderabad, before a sole arbitrator, in English.

17. Contact

Blue Pintale

5th Floor, The address Home, Vikram Hospital Ln, RBI Colony,

D Block, Kavuri Hills, Madhapur, Hyderabad, Telangana 500081

General: bluepintaleclients@gmail.com

Privacy and data requests: support@bluepintale.com

Phone: +91 98850 28382

Grievance Officer : Chinmaya Das

Email: chinmaya@bluepintale.com

See also Part One, our Privacy Policy, which covers how we handle personal data.